Final Presentation

Blog 1: Sensory Marketing Subway has demonstrated use of sensory marketing, appealing to consumers’ association of fresh, healthy and convenient food with certain colour and visuals. The meaning we give a product …”constitutes the product’s market position and it may have more to do with our expectations of product performance as communicated by its colour, […]

Attitude towards Subway

Along with their fresh image, comes Subway’s humorous marketing to keep current and on-trend. Solomon et al. [1] states that humour is used to get attention and increase recognition, as long it doesn’t drown the message. Subway both position themselves as current and fun, whilst also differentiating themselves as the nutritious fast food option. They’re using […]

What Motivates the Sub?

What motivates us to choose the sub in our oversaturated fast food market? Solomon’s Expectancy Theory [1] states our purchasing decisions are influenced by what we expect from the product. Perhaps we expect gratification, a tasty meal or a fun experience when we opt for the sub. The contemporary consumer looks for innovation and relatability […]

Subway’s Brand Personality

Subway’s use of brand personality differentiates themselves from other fast food brands in the market. Eating healthier is a factor they differentiate themselves on, which then influences their marketing decisions. They are perceived as sincere and trustworthy, their personality aiming to get us hooked on Subway being the ideal choice. Subway’s slogan “eat fresh” can […]

Subway’s Use of Learning Tools

Through looking at some of Subway’s ads, we can see they make use of techniques such as repetition, positive associations and visual means of product representation. These technique applications create meaning in the viewers mind and are aimed at creating brand equity and positive action. Solomon et al. explains that “repeated exposure increases the […]

Subway’s Use of Sensory Marketing

Subway has demonstrated use of sensory marketing, appealing to consumers’ association of fresh, healthy and convenient food with certain colour and visuals. The meaning we give a product …”constitutes the product’s market position and it may have more to do with our expectations of product performance as communicated by its colour, packaging or styling than […]

Decision Making Process: Reusable Drink Bottle

I recently purchased a stainless-steel drink bottle from The Source Bulk Foods, requiring a little bit of pre-purchase research but ultimately falling into the “limited problem solving” category as it was a relatively low risk purchase. Solomon et al. (2018, p. 286) describes limited problem solving as “people…[using]… simple decision rules to choose between alternatives.” […]

Green Marketing

In an increasingly eco-aware society, consumers are beginning to move towards a more sustainable lifestyle and businesses are following suite. Now, “6/10 companies that converted to a sustainable business model [have] profited financially” (Solomon et al. 2018, p. 50). From keep cups, electric cars to re-usable bags, companies are adapting their products for a more […]

The D.I.Y Trend

We are increasingly moving into ‘do it yourself’ territory, where personalisation is simultaneously utilising our creativity and shaping our self-image. According to Solomon (et al. 2012, pg. 9), “co-creation” is seen as an arising consumer behaviour trend, “with the advent of social media, consumers are part of the creation of value rather than just passive […]